tag:blogger.com,1999:blog-77759692044365055872011-04-21T16:34:22.987-07:00Strategy. Implementation. Results.Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-7775969204436505587.post-31656788599296330882009-01-27T11:51:00.000-08:002009-01-27T12:02:53.596-08:00

Many of us know Bruce Lee as the martial artist extraordinaire, film star, and tragic case of a man who died in his prime. He became a cultural icon in both Hong Kong and the United States and brought the spotlight to martial arts as no other man has.So what can he teach us about marketing? Well, the obvious answer would be to look at how he developed his career and marketed himself to such

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-45694597466875167282009-01-20T15:37:00.000-08:002009-01-20T15:48:44.911-08:00

This last installment of Relationship Building will give you the main three components of every message, whether they be Promotional, Informational, or Seasonal. These three components are Relevance, Timeliness, and Usefulness.RelevantYour messages have to be relevant to your target market. A main function of being relevant is understanding your target market in the first place. Too often we

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-62332438153584599272009-01-15T14:23:00.000-08:002009-01-27T15:01:34.476-08:00

Navigate to www.intelesure.com/webapp on your iPhone, or G1. If you are on an iPhone, you can click the "plus" icon to save the app to your iPhone home screen.All of the latest hot articles on marketing and how to get the results you need for your business are available as tips straight off your mobile device!A minified version of our website can also be found, with contact information and

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-6615225761988247252009-01-14T13:54:00.000-08:002009-01-20T15:37:28.512-08:00

In our previous post we talked about the first component of effectively communicating with our prospects and we touched on the types of messages we can send to them. Now, let’s talk about those message types.Regardless of which media you use (i.e. telephone, mail, email, etc.) there are three main categories of messages…Promotional, Informational, and Seasonal.PromotionalPromotional messages are

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-50292026991367901142009-01-07T15:57:00.000-08:002009-01-14T16:17:05.263-08:00

In our last post we talked about the importance of building a relationship with your prospects and customers to get the most benefit for your business. One of the keys of doing that was by communicating with them on a consistent basis with relevant, timely, and useful information. Let’s dissect that further and explore what each of those components means…Consistent Ok, so what does it mean

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-3681077233676826322008-12-16T16:07:00.000-08:002009-01-14T14:12:11.451-08:00

“My business depends on building relationships.” Have you ever heard someone describe their business that way? I hear it nearly every day.What’s most interesting, to me anyway, is that most of those who say it, don’t really believe it. It’s true. Virtually no one would argue the fact that it’s important to build a rapport and a relationship with their customers or clients. After all, people do

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-32248241077765187232008-12-11T16:09:00.000-08:002008-12-12T09:41:00.100-08:00

In recent years, outsourcing has proven to be an effective strategy for businesses. If you're involved in any type of telemarketing, then you should consider reaping the benefits of outsourcing for yourself. Let's look at some of the best reasons you should consider such a move:#7. Expand Your Business HoursUnless you want to pay your staff overtime or hire multiple shifts to do the telemarketing

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-51137067772878652512008-11-25T09:37:00.000-08:002008-12-12T09:42:53.206-08:00

This article reveals writing techniques and strategies that help you promote your business better, for less, when you advertise. It covers print media 'space ad' composition concerns in some detail and provides key guidance that improves advertising response.The term 'space ad' is marketing jargon for advertisements placed in media page space sold by any publisher. This category includes

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-16420481104123083002008-08-08T10:07:00.000-07:002008-12-12T09:27:45.640-08:00

Everywhere you turn the talk is on how poor the economy is doing. Unemployment is up, oil is ridiculous, the housing market is in the tank, yada, yada, yada...So, what does this mean for business owners? Is it time to cut back on expenses? If so, where to cut and how much? These are valid questions. The answers may surprise you.One of our Account Executives brought this article in that makes a

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-48028460108778326532008-04-21T08:19:00.000-07:002008-11-10T14:54:16.691-08:00

Most people's marketing plan begins with a simple enough thought..."I need more customers." They then begin to sift through the different media or channels they could use to get more customers. The conversation in their head goes something like this:"I need more customers/clients/patients. Maybe I'll run a radio ad during rush hour in the morning. Or maybe I'll try telemarketing for

Tobe Brocknerhttp://www.blogger.com/profile/01412759232760758629noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-20977512552912070642008-04-16T14:12:00.000-07:002008-12-12T09:23:13.625-08:00

In March of 2007 Consumer Reports issued the results of a survey they completed with a team of their trained coffee tasters. The idea was to pinpoint who had the best tasting coffee around.For the surveyed bunch (which included McDonald’s, Starbucks, Burger King, and Dunkin’ Donuts) the winner was…McDonald’s...?I swear I’m not making this up. McDonald’s actually beat Starbucks in a coffee taste

Tobe Brocknerhttp://www.blogger.com/profile/01412759232760758629noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-36981116058185079212008-03-24T15:58:00.000-07:002008-12-12T09:24:09.744-08:00

Bill Parcells, legendary NFL football coach, is a compelling figure. Most people I talk to that know anything about him either love him or hate him. There aren’t many fence sitters out there and I have a hunch that a man like Parcells couldn’t care less.One thing that most everyone agrees on though is that he is a veritable genius as a head football coach. So what do his coaching abilities have

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-21663969259785200912008-03-17T09:56:00.000-07:002008-12-12T09:25:49.181-08:00

Do you remember the movie “Willy Wonka and the Chocolate Factory?” I’m not talking about the newest one, the remake with Johnny Depp. No, I mean the real one that was made in the early 70’s with Gene Wilder playing Wonka. That movie was a classic and remains one of my all time favorites. I think it may have to do with the fact that it plays to some very core human emotions of fantasy, hope, and

Intelesurehttp://www.blogger.com/profile/00085028012275894943noreply@blogger.comtag:blogger.com,1999:blog-7775969204436505587.post-5403378374220631792008-03-17T08:11:00.000-07:002008-12-12T08:49:10.212-08:00

This is the inaugural posting of Intelesure's first blog and I have the privilege of being the one to write it! We are excited to offer this resource to clients and prospective clients alike as a place where you can find up-to-date information on all things Direct Marketing.I will try to post at least 2-3 times per week with a variety of helpful tips, tricks, and articles that will help you

Tobe Brocknerhttp://www.blogger.com/profile/01412759232760758629noreply@blogger.com